DOWN Customer Consulting Group, LLC
953 Fillmore Street
Analysis, Strategy, Execution
Customer Analytics - Approach
Quantitative analysis encompasses using a variety of statistical and database analysis techniques by:
Leveraging existing data (often hidden in organizational silos)
Enhancing existing data with third party data
Creating new data through
the use of surveys and examination of text data
Qualitative analysis harnesses the magnitudes of insight that resides within your organizationís employees, customers,
partners, and prospects. We harvest this valuable information by:
Conducting personal and targeted interviews and workshops
Executing traditional customer surveys
Mining the internetís unstructured
information to discern opinion and buzz
Higher value customer insight is usually created when there is a mix of two types of analysis: quantitative and qualitative.
The optimal mix is based on the unique project situation.
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