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Analysis, Strategy, Execution

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Customer Analytics - Approach
Quantitative analysis encompasses using a variety of statistical and database analysis techniques by:
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Customer Analytics Offerings
Leveraging existing data (often hidden in organizational silos)
Enhancing existing data with third party data
Creating new data through the use of surveys and examination of text data
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Qualitative analysis harnesses the magnitudes of  insight that resides within your organizationís  employees, customers, partners, and prospects.  We harvest this valuable information by:
Conducting personal and targeted interviews and workshops
Executing traditional customer surveys
Mining the internetís unstructured information to discern opinion and buzz
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Higher value customer insight is usually created when there is a mix of two types of analysis: quantitative and qualitative.  The optimal mix is based on the unique project situation.
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